Creating Fans Not Customers

Metro Bank is the first retail bank to be granted a UK license for more than 125 years and is intent on revolutionising the way that banks deliver customer service in the UK, with customer satisfaction at the heart of everything they do. To achieve this Metro Bank wanted to maximise the technology used, especially by their young tech-savvy employees and customers. Paul Marriott-Clarke, Commercial Director of Metro Bank explains how Microsoft’s suite of applications is the backbone behind its business success, enabling the bank to achieve its business goals of “creating fans, not customers” and has been a corner stone in driving customer satisfaction and conversion.