Microsoft named top tech Consumer Superbrand of 2015

02 March 2015 – This has been a year of great change for Microsoft. We’ve welcomed a new CEO, heralded the next generation Windows experience, delivered the benefits of the Cloud to more people and organisations across the UK and ushered in the era of holographic computing. What hasn’t changed is our commitment to helping people and businesses get the most from their technology and we are honoured that Microsoft has again been named amongst the elite group of Business and Consumer Superbrands.

HoloLens has huge implications for consumers

Microsoft’s HoloLens

HoloLens has huge implications for consumers

The HoloLens Family Room


Voted for by customers and business professionals, this year’s Superbrands ranking sees Microsoft rise from sixth to fourth place in both the Business and Consumer Superbrands lists whilst maintaining our position as the top tech brand in the consumer list.

The annual Superbrands rankings are independently administered by The Centre for Brand Analysis (TCBA). The lists identify the top 20 consumer and B2B brands, voted for respectively by consumers and a panel of marketing experts.

The official top 20 Business and Consumer Superbrands of 2015 are:


  1. British Airways
  2. Apple
  3. Virgin Atlantic
  4. Microsoft
  5. Visa
  6. MasterCard
  7. Google
  8. FedEx
  9. IBM
  10. Samsung
  11. Johnson & Johnson
  12. BT
  13. Rolls-Royce Group
  14. American Express
  15. Royal Mail
  16. PayPal
  17. BP
  18. Shell
  19. Bosch
  20. Boeing

  1. British Airways
  2. Rolex
  3. BBC
  4. Microsoft
  5. Nike
  6. John Lewis
  7. Gillette
  8. Mercedes-Benz
  9. Kellogg’s
  10. Apple
  11. LEGO
  12. Andrex
  13. Boots
  14. Dyson
  15. Coca-Cola
  16. Fairy
  17. BMW
  18. Google
  19. Haagen Dazs
  20. Virgin Atlantic