chooses Dynamics 365 to manage business operations, the online electricals retailer, has announced it will use Microsoft Dynamics 365 to manage its finance, supply chain and commerce operations.

The move to Dynamics 365 will allow AO to continue the rapid growth the company has seen, particularly in the last eight months and since it was founded in 2000. Global sales now exceed £1bn across its retail, logistics, financial services and recycling operations.

AO will use Dynamics 365 to simplify and standardise business processes, such as consolidating supply chain solutions and removing multiple finance systems in favour of a single system. Dynamics 365 will give AO a single view of its customers, vendors and products. It will also be used to give AO an end-to-end retail experience for its new in-store operation.

AO recently announced a trial with Tesco, which will see it open retail areas in five Tesco supermarkets. These customer experiences will be underpinned by Dynamics 365, which can be customised and personalised to help staff provide exceptional service to customers. AO currently has five stores – in Manchester, Gatwick, Stevenage, Leeds and Liverpool.

Carl Philips, IT Director at, said: “Embedding Dynamics 365 in our business will help create economies of scale as we grow, giving our teams a ‘single source of truth’ that they can use to make informed decisions. We will also be able to give customers an easy and professional retail journey, from identifying the product to purchasing it.

“Dynamics is providing a solid digital foundation for future growth at”

AO is also using Microsoft 365, including SharePoint, Yammer and Teams to enable collaboration and communication among AO’s teams in the UK and Germany.

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