Global retailer Bradshaw Taylor chooses the Microsoft Cloud to gain insights and power growth

Bradshaw Taylor, the outdoor and country goods retailer, is using the Microsoft Cloud to give a real-time view of the business and quickly respond to customer demand.

It has built a new centralised and integrated system, which sits on Microsoft Dynamics 365, that replaced individual systems from Bradshaw Taylor’s seven brands.

This creates a single, connected platform that makes it easy for customers to place orders for any of the brands and enjoy a seamless process from order-placement to payment and shipment. As a result, orders now take seconds rather than hours to raise, even with larger customers who place more than 500 order lines a day. In turn, this has led to a reduction of customer service queries.

Internally, Bradshaw Taylor can now launch new brands quickly across the UK, Europe and the US; see business data such as shipping, insurance and duty in one place, offering a single and actionable source of truth for the company; and view all stock in warehouses in multiple countries, enabling better advance ordering.

Paddy Devlin, Head of Business Technology at Bradshaw Taylor, said: “One of the biggest benefits is the single view of everything. Previously, order management was manual‐based and separate from our financials. Now they are all in one system, from the point the order is placed through to shipping, invoicing and automatic customer notifications. This ensures customers stay up to date with the status of their order.”

While Bradshaw Taylor has experience using Microsoft technology – it has rolled out Microsoft Teams, created Power Apps to support warehouse operations and uses Power Automate processes that have saved 1,000 working hours ‐ the company worked with partners Xpedition and K3|pebblestone on its latest digital transformation.

Bradshaw Taylor’s new platform replaces individual systems for its seven brands

“With Xpedition, we have digitally transformed and re‐engineered the way we run our outdoor fashion business brands,” said Devlin. “The templated rollout process of Microsoft Dynamics 365 means we are now able to get our brands to market much quicker.”

Rob Smithson, Dynamics 365 Business Group Lead for Microsoft UK, said: “To be competitive, retailers today need a fast, agile and intelligent digital platform that can help them offer customers what they want, when they want it. Companies are increasingly choosing Dynamics for its ease of use and connectivity to gain unique insights into their business that can power growth.”

More than 220 users in the UK, Europe and US will be deploying the system once all the brands are live, with an anticipated completion date of summer 2022. Bradshaw Taylor then expect to roll out a returns and tracking process that will make the shopping experience even easier for customers.


Click here to learn more about Microsoft Dynamics 365.